Tag Archive for 'Billabong'

My latest Billabong ad

Transfer-DPS-walker

A couple of posts ago I mentioned this Billabong ad featuring new dad Robbie J Walker. At the time I didn’t have the artwork to share, but thanks to Woody at Billabong I now have the file. This ad went to print in the current issue of Transfer magazine and New Zealand Snowboarder. This is one of those shots that at the time we shot it, we thought it was pretty cool and a lot of fun to set up and shoot, but I didn’t see it as an ad. Now after seeing it in print as a double page spread I like it a lot. It’s interesting that I’ve had a lot of comments from people telling me how much they like this shot as well. It’s weird how sometimes photos that you take don’t instantly grab you, but then somehow, almost a year after it was shot and it appears in print, it seems so different. Guess that says a lot for how much time is spent looking at images on a computer screen. I’d probably like a lot more of my shots if I printed them big right away. Also a big congratulations to Robbie and his lovely girlfriend Alice on the news of the birth of their first child.

Some new advertising shots

AndyLoyd_web

The new issue of Transfer Snowboard magazine is out and although I don’t have much editorial content in this issue, I do have three ads.
There is a Billabong double page of Robbie Walker, A Red studio portrait I shot of Nate Johnstone two days before deadline, and an Anon double page of Andy Lloyd.
I haven’t shot anywhere near as much snowboarding as I would have liked in the past 12 months, but stoked to see a couple of ads in the mag. I don’t have a low res of the Robbie ad yet, but will post it when I get it. Continue reading

Billabong 2010 Catalogue Shoot New Zealand


I’ve been in New Zealand shooting the 2010 Billabong winter catalogue for the past two weeks. The weather hasn’t been very nice to us this year and I’m writing this while it is raining and super windy outside.
We’ve been staying in a great little house in the Cardrona valley complete with perfect mini ramp out front – unfortunately we’ve only been able to skate it twice, due to the rain!
The South Island of New Zealand is crawling with pro skiers and snowboarders at them moment. After dinner a couple of nights ago we went for a few drinks in town and inside the bar was literally a who’s who of international snowboarding stardom – yes, even the “Flying Tomato” was there!
At our house is the Euro and Aussie Billabong teams and the house has also been a drop in for other traveling pro shreds. Staying at our house are photographers Eric Bergeri, Vanessa Andrieux and myself, along with pro shreds Anne-Flore Marxer, Wolle Nyvelt, Sylvain Bourboison, Robbie Walker, Clint Allan and Erin Tanner. Rookies – Michaela Davis-Meehan, Nick Wood and Jesse kennedy and the gel that holds everything together, team managers David Pitschi and Woody Sedgman. Yeah, it’s pretty much a mad house!
The Billabong USA team is staying a bit closer to Wanaka.
Nightly tournaments of Fifa 09 on the Xbox 360 turn our house into a screaming den of French rage and cursing. These dudes take their football seriously – even if it is only a video game!
The riding is pretty serious too, and although I can’t show much until the catalogue is done I can say it is a pleasure to work with so many professionals on a daily basis!
Here are a few B-roll shots from the trip so far. Look out for a full editorial feature in Issue 1 of Australian Snowboarder Magazine next year.
I’ll do a more photo nerd specific update later.

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