Tag Archive for 'Minus 5 Bar'

Behind the scenes of a product shoot

About a week ago I did a product shoot for Australian & New Zealand Snowboarding magazine here in Sydney. The shoot was for a buyers guide style product page and was shot on location at a bar in Sydney called the Minus 5 bar It should be called the minus 14.7 bar as that was the real temperature inside the walk-in freezer/bar. When the owners first gave the go ahead to do the shoot there, they told us we could not shoot for more than 45 minutes at a time inside the bar as apparently “the human body cannot withstand exposure to that temperature”. Being the seasoned snow climate people that we are we laughed this off and replied that we often spend whole days out shooting and riding in temperatures much colder than -5 C or even -14.7 C, however that kind of backfired on us when we turned up on a balmy autumn Sydney morning dressed more for a semi cool night with The Fifth Collection than say 3-4 hours in a commercial freezer the size of a small house!
Australian snowboard legend and all round top bloke Nick Gregory came along to assist me and to get some experience outside the snowboard bubble (well kind of outside the bubble!) Nick also didn’t really think about the prolonged freezer experience when dressing as he wore classic Vessi waterproof sneakers without socks!
Nick was kind enough to roam around with my second camera body and snap off some shots when he wasn’t helping me move frozen flash equipment around the bar.
The finished shot will be seen in the first issue of Australian & New Zealand Snowboarding, which will hit the news stands in May.
Click below for more of Nick’s shots. Continue reading